Roberts Jackson Joins Ethical Marketing Charter
In recent years the issue of cold calling has been at the forefront of people’s minds every time they reach for their phone or see a number appear on their mobile that they don’t recognise. Unfortunately, most of the time, the calls received rarely lead to anything useful. Data sharing between companies can equally be frustrating as you will begin to receive many calls from many different companies trying to sell you their product.
At Roberts Jackson Solicitors marketing has always been one of the top priorities of the firm. We are delighted to announce we have joined the Ethical Marketing Charter (EMC) to show our allegiance against illegal data sharing and stamp out cold calling altogether.
We have joined other reputable law firms who have also signed up to the Charter and follow the following commitments laid out by the EMC:
- Charter signatories stand firmly against nuisance marketing – they never cold call or send spam texts or spam emails.
- Charter signatories stand firmly against the unethical buying and selling of accident data – they never misuse accident data to pressure people into making a claim.
- Charter signatories stand firmly against inappropriate and misleading advertising – they never induce personal injury claims by making false or misleading promises in their advertising and are clear and upfront about any exclusions to no win, no fee.
The Information Commissioner’s Office (ICO) received 180,000 cold calling complaints in the last year alone. Independent research has shown that 56% of people find cold calls distressing and 66% are not confident on where to go to report them.
The personal injury sector of law has sometimes been singled out as an area where this type of cold calling practice derives from. Personal Injury firms are now banding together and condemning firms that do this and therefore we hope to see a drastic improvement.
For full details of the Ethical Marketing Charter and its signatories please visit their website here http://ethicalmarketing.org.uk/